US Auto Brands Rate Higher than Japanese Counterparts
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected...
View ArticleBanks Increase Direct Mail 42% to Retain, Reassure Anxious Customers
Despite the US financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42%...
View ArticleMore than Half of CMOs Remain Uninterested in Social Networks
Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they’re not too interested (22%), or not interested at all (33%), in...
View ArticleOnline Reviews Second Only to Word-of-Mouth in Purchase Influence
Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to...
View ArticleTop 10 Map Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – October...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice Gossip Rampant and Harmful in Marketing Orgs
An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the...
View ArticleMajority of US Mobile Users Carry Phone ‘At All Times’
Nearly 60% of mobile-phone users say carry their cell phone with them “at all times” – including inside their home – and a growing number say their device plays an important role in many day-to-day...
View ArticleOnline TV, Video & Phone Show Biggest Yearly Growth
Email, news gathering and paying bills continue to be the most widely used online activities among US adults, but downloading TV programs, watching videos and making web phone calls posted the biggest...
View ArticleBlack Friday vs. Cyber Monday Shopping Differs by Generation
Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a...
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